In 2022, Clorox partnered with several brands for a big out-of-home campaign in Las Vegas. For this project, I designed and animated numerous ads to fit a variety of different specs. These ads were displayed everywhere from the largest screens on Las Vegas Blvd to bus shelters to digital screens inside Harry Reid International Airport.
Design-wise, it was imperative to keep things simple and on-brand. A fun part of this campaign was actually looking for stock photos and videos (and in some cases, music) to capture the right mood.
For Enterprise, I found some great stock videos – but they were each only about 6-7 seconds long. Because this video needed to be 30 seconds, I cut together all three clips and had them repeat. I also explored a number of options for music before settling on a mellow, “road-trip” vibe.
MGM provided a 6-minute video with footage of their many properties. I cut together some of the most eye-catching segments, then, I presented a few music options that captured the “Vegas” ambiance.